On April 11, the opening match of the 2026 Jiangsu Football City League (JSCL) kicked off in Changzhou, where the home team defeated Nantong 3–0 to secure a strong start, capturing widespread attention across the province and beyond.
Over the weekend, the excitement surrounding the match continued to build, driving a surge in consumption across sectors including tourism, accommodation, dining and retail, as the city’s unique appeal came into full display.
Between April 11 and 12, Changzhou’s major scenic attractions saw a surge in visitors, with 12 key sites receiving a combined 658,980 visits from both within and outside Jiangsu Province. Cultural Plaza alone recorded nearly 110,000 visits in a single day, emerging as a viral hotspot, while hotels around the Changzhou Olympic Sports Center were fully booked, driving a sharp rise in hospitality and retail spending.
A wide range of cultural and tourism activities further amplified the event’s popularity. Major attractions such as China Dinosaur Park, Oriental Salt Lake Resort, Tianmu Lake, Yancheng Chunqiu Amusement Land, Joyland and Maoshan Forest World launched themed performances and promotional offers.
Across the city, eight carnival zones themed around Changzhou’s dragon mascot—a nod to the city’s nickname as the “Dragon City”—were set up at venues including Cultural Plaza, Global Harbor, Dino Water Town and Hongmei Park, offering themed installations, specialty markets, fan interaction areas and a range of entertainment activities.
A series of visitor-friendly services also enhanced the overall experience. Ahead of the match, Changzhou introduced joint promotional packages linking scenic spots and commercial districts, along with exclusive discounts for Nantong residents. Following the victory, the city rolled out additional incentive measures to expand tourism offers and convert match-driven traffic into sustained consumption.
In addition, a vibrant and visually engaging opening ceremony, widely shared online, further boosted the league’s appeal and elevated Changzhou’s profile.
扫一扫在手机打开当前页  |
