The 2025 Summer “Film+” Cinema Benefit Campaign has officially launched under the theme “A Feast of Light and Shadow, A Journey of Flavour.” The campaign aims to further boost the city’s cinema market while catering to the public’s growing demand for high-quality cultural experiences.

Running for nine weeks starting July 1, the program will offer a total of 16,000 discount vouchers to moviegoers. Through the “Chang Ying Tong” (Changzhou Cinema Pass) mini program, audiences can access special deals such as “¥10 off a single ticket purchase over ¥35” or “¥19.9 for a ¥35 cinema ticket.” In addition to online offers, participating cinemas—including Asia Film & TV Town and Cultural Square Jiulong Cinema—have also set up offline ticketing stations for on-site promotional sales.

The campaign also blends film with lifestyle perks. Moviegoers who present their “Chang Ying Tong” summer holiday ticket receipts or stubs at select venues—including Asia Film & TV Town, the Cultural Plaza, and Longfor Paradise Walk—can enjoy exclusive deals, such as 12% off at 18 participating restaurants.

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